Development Chef


"James in my opinion is the perfect Gent, part chef - part wizard and a foreseer of food trends that one seldom ever meets in life”


/  Andrew holden - st austell brewery  /



James lives in Cornwall with his wife Holly and three young children. As well as running Strawbridge Kitchen, James runs his own food business the award-winning Posh Pasty Company. Cooking, being outdoors and hard work is what makes him happy. When not developing recipes, writing or crimping pasties James can be found out at sea competitively gig-rowing for his local club.

In 2006, after gaining a 1st class degree in Environmental History from the University of York, James’ TV debut was in the BBC2 hit series It’s Not Easy Being Green which followed his family as they attempted to live a more sustainable lifestyle. James learnt green engineering concepts, animal husbandry, land management and a very hands-on approach to environmental living. 

Following It’s Not Easy Being Green James co-presented The Reinventors, UKTV History with his dad, Dick Strawbridge. James used his skills as an historian and participated in the recreation of amazing inventions such as the fire pump, threshing machine, and Stephenson’s Rocket.

A second and third series of It’s Not Easy Being Green (2007 & 2009) saw James and his dad working with members of the public on eco projects across the UK. Following this, James featured in the BBC2 series Paradise or Bust (2008). He managed an eco tourism project on an island in Fiji; spear fishing, playing local rugby, and building wind turbines was all in a day’s work.

James co-wrote Practical-Self Sufficiency: The Complete Guide to Sustainable Living with his dad Dick, which was published by Dorling Kindersley in 2010. James was also employed as an Eco-consultant for the Lost Gardens of Heligan, a major tourist attraction in Cornwall. 

Recently James has presented two popular series of The Hungry Sailors: 50 X 1 hour long episodes broadcast on ITV1 (2012 & 2013). Dick and James set sail aboard a wooden pilot cutter to explore the food of Britain’s coastal towns. Mooring in tiny harbours and busy ports they met farmers, fishermen, producers and foragers, gathering fantastic local produce and heading back onboard to cook up a number of fabulous dishes in their galley kitchen. It was a coastal, culinary and critical triumph! 

Living in Cornwall has inspired James to spend lots of time cooking outdoors and Saturday Farm, ITV1 fuelled his love for wild cooking. This series saw him cooking up delicious seasonal meals on rocket stoves, open fires, BBQs and DIY smokers. This also celebrated James’ love for getting his hands dirty and watched him get stuck into farm life across the year. James has also co-written a series of books on artisan crafts, preserving food and traditional skills: Made at Home (Octopus, May 2012) Curing & Smoking, Breads, Cheese & Dairy, Vegetables, Poultry and Vegetables. James has just completed a new Smoked Food Manual for Haynes (publication March 2019)

James has also been a keen board member on the Cornish Pasty Association and is a Guest Lecturer of Media at Falmouth University. Strawbridge Kitchen has a range of loyal customers who work with James on a retainer basis and he is also available for project work and business consultancy.



the hungry sailors
2012 – 2013



kelly’s ice cream
2017 - present




posh pasty co
2013 – 2018


2014 - 2017

cornish sea salt
2018 – Present




“unbound by corporate shackles his ability to work hands on with a clear vision sets him far apart from your typical food carpetbagger, his ideas and ability to think creatively make him a totally unique package and an absolute must for any business seeking to set themselves apart”

/ Andrew Holden, Procurement Director  /